Taking 50 million as seriously as one WSJ reporter
I must admit right away that I am a disciple of the seminal book on the Internet revolution and what it means for business, The Cluetrain Manifesto. The main premise of the manifesto is that markets...
View ArticleBuild Twitter followers using the theory of everyone
Look to the Long Tail to recruit brand ambassadors Well, as regular readers of this blog know, I am a Cluetrainian. This means I put more trust in the value and impact of the online influencer long...
View ArticleTwitter success demands both top influencers and everyone else
Do you focus on the most popular and ignore the rest in social media? Too many colleagues, organizations, and companies are keeping their circles of influencers small, believing it is better to invest...
View ArticleMax SEO with 8 simple Google+ steps
Let me boil my last post, Here’s why it make sense to use Google Plus, down to practical pieces. Part of what makes a technology premature is that you have to be careful how you use it, because it...
View Article4 simple steps to measuring social media success
Image on BigStockPhoto by suravid Most social media strategists agree that there is no one, established framework to measure social media success. However, there are tactics you can adjust and apply...
View ArticleYou don’t need to outrun the bear in social media
Image via Wikipedia The best thing about social media marketing is that you don’t have to be the most popular, have the most followers, or be the most sophisticated, you just have to do a better job...
View ArticleYour followers care about you, but do you care?
Over the course of a couple days last month, my Klout score went from 65 to 67 because my mother died. Not because I had some sort of amazing Klout-gaming strategy but because I have been honestly and...
View ArticleBlogger outreach is earned media not paid, right?
My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers. My definition–and my assumption–has always been that blogger outreach is...
View Article5 tips on how to improve your Klout score
Here’s why you should care about Klout & social influence You may or may not know about Klout, a San Francisco startup that identifies influencers and provides tools for influencers to monitor...
View ArticleHow to boost your Klout score with Flipboard
Give more than you take — and get rewarded for it I’ll get to the point: My secret to being amazingly and profoundly engaged with so many of my followers on Twitter, my friends on Facebook, and my...
View ArticleSocial media metrics for small businesses: 4 tools
Are Oktopost, Cyfe, Klout & Hootsuite in your arsenal? Post by Adi Englander One of the biggest challenges that small businesses face with social media is cutting through the bewildering fog of...
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